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Altaro Selects new UK Distribution Partner to Promote VM Backup Growth Rates of 40%

Altaro Selects new UK Distribution Partner to Promote VM Backup Growth Rates of 40%

Cloud Distribution Appointed as Distributor in Expansion Plan for the UK

MALTA & READING, UK., Oct 16, 2018 – Altaro, one of the world’s fastest growing suppliers of virtual backup solutions, today announced of the appointment of a new distributor in the UK, Cloud Distribution, the next-generation ‘Cloud First’ distributor specializing in innovative and disruptive cyber security, networking and data centre solutions.

“Our partners are currently experiencing their greatest growth with on-premise, hybrid and cloud-first models,” noted Colin Wright, VP EMEA, Altaro. “Our traditional license sales of Altaro VM Backup continue to boom, thanks to the excellent value we provide, and we are also seeing that the market is becoming increasingly interested in our mixed or managed monthly Backup-as-a-Service subscription services.”

He added, “We have selected Cloud Distribution as the only UK VAD that are set up with hybrid partner servicing in mind. They are disruptive and that’s a good strategy in a market that sometimes defaults to traditional vendors who can be expensive and slow to respond.”

Cloud Distribution will be leveraging its partner enablement tools to support pipeline growth for its current and new partners. To complement these tools, Cloud has invested in a dedicated backup sales team that can leverage the Cloud Altitude marketing program and assist partners in Altaro lead generation activities, customer meetings, support demos and SE support.

Altaro CEO and co-founder, David Vella said, “We are happy to welcome Cloud Distribution to the Altaro family. Their appointment will add momentum to our activities in this key territory and help us enhance and expand our outreach and services.”

Altaro VM Backup is available from Cloud from today.  A full 30-day trial of Altaro VM backup is available for download at

About Cloud Distribution

Cloud Distribution is a Cloud First value-added distributor of disruptive, next generation cyber security, networking and datacentre solutions that VARs can take to market quickly and easily. It currently distributes Acronis, Actifio, AccelStor, Aerohive, Arista Networks, AVI, BlackBerry, CheckPoint Software, Cloud4Wi, Cyren Security, Webscale, DataCore, Exinda, Ignitenet, Peplink, Pivot3, Storagecraft, Ucopia, and Vectra Networks. Its portfolio of disruptive security and networking solutions helps resellers to differentiate themselves from the competition and create new markets to sell in. The company was founded in 2009 by senior executives with a wealth of experience in the security, networking and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market, by recruiting and working together with skilled, reputable, market making partners. For further information, please visit or follow us on Twitter @Cloudtweeters

About Altaro

Altaro is a fast-growing developer of easy-to-use backup solutions for managed service providers (MSPs), IT resellers and IT departments. It specializes in backup for virtualized and cloud environments, providing affordable enterprise-class functionality while avoiding unnecessary features that add cost and undue complexity. With 40,000+ customers worldwide, 9,000 partners globally and 1,000 MSPs to date, the company’s flagship solution is Altaro VM Backup, which has gained traction as the natural choice for Hyper-V and VMware backup and replication. For more information on Altaro VM Backup, please visit or contact


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