News & Blog


Cloud Distribution and Avi Networks announce their UK partnership

Offering partners an intent-based, software-defined ADC (application delivery controller) to drive differentiation into Cloud First focused organisations & Enterprises

Reading, UK – 27th June 2018 – The “Cloud First” Next-generation value added distributor (VAD) Cloud Distribution, Specialists in Cyber Security, Networking and Data Centre Solutions, has today announced the signing of Avi Networks – the leader in intent-based application services that automate intelligence and elasticity across any cloud. The signing will allow Avi Networks to fulfil the rapidly increasing demand for software defined, Cloud-based networking.

The legacy ADC appliance vendors have failed to keep up with the way in which the Cloud market is evolving which creates a huge opportunity for resellers to partner with Avi Networks and present a new solution to customers using those legacy technologies. Resellers are now able to differentiate themselves from the traditional ADC tin shifters and enable customers to migrate their ADC’s to reside in the Cloud.

Avi Networks is redefining the application delivery controller (ADC) market with its intent-based platform. The Avi Vantage Platform delivers automated application services with a Software Load Balancer, an Intelligent Web Application Firewall, and an Elastic Service Mesh for container-based applications. As businesses shift their operations to clouds such as Azure and AWS, Avi’s intent-based software offers easier management, faster performance, greater elasticity, deeper analytics, and more powerful automation than legacy ADC vendors.

“With enterprises increasingly migrating to the Cloud and removing the physical ADC, we sought to partner with a distributor that not only understood our goals, but also embraced the way in which the market is moving. With Cloud Distribution being a dedicated ‘Cloud First’ distributor, we felt this was the perfect partnership to help facilitate reseller partners driving Cloud First conversations,” said David Moss, Avi Networks Western Europe Regional Director.

Adam Davison, Sales Director for Cloud Distribution commented: “We are proud to help Avi Networks deliver Cloud like simplicity within application delivery and we look forward to helping them seize the market opportunity. With so many organisations now becoming solely Cloud based, Avi Networks are able to help our resellers meet the demands of modern datacentres and we are delighted to be able

to include them in our solution stack and help our partners seize the very real opportunity to upscale their customers using legacy technologies.”

Cloud Distribution are taking this technology to the UK market and supporting reseller partners with marketing and sales initiatives through the Cloud Altitude Program. Through Cloud, partners have access to dedicated AVI sales specialists with a wealth of experience in ADC technology, and utilise support with Professional Services from POC through to full installation.


About Cloud

Cloud Distribution is a Cloud First value-added distributor of disruptive next generation cyber security, networking and datacentre solutions that VARs can take to market quickly and easily. It currently distributes, Acronis, Actifio, AccelStor, Aerohive, Arista Networks, AVI, BlackBerry, CheckPoint Software, Cloud4Wi, Cyren Security, Webscale, DataCore, Exinda, Ignitenet, Peplink, Pivot3, Storagecraft, Ucopia, Vectra Networks. Its portfolio of disruptive security and networking solutions helps resellers to differentiate themselves from the competition and create new markets to sell in. The company was founded in 2009 by senior executives with a wealth of experience in the security, networking and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market by recruiting and working together with skilled, reputable, market making partners. For further information, please visit or follow us on Twitter @Cloudtweeters

About Avi Networks

Avi Networks completes enterprises’ digital transformation with its intent-based application services. The Avi Vantage Platform, consisting of a Software Load Balancer, Intelligent WAF, and Elastic Service Mesh, is deployed across data centres and clouds, delivering better elasticity and intelligence. Customers enjoy 5X faster application rollouts, actionable analytics, and 50% lower cost. Avi Networks is headquartered in Santa Clara, CA with offices in London, Germany, India, and New York. For more information please visit

Media Contacts:

AVI Networks

Joanne Ayres

Cloud Distribution:

Adam Davison

+44 (0) 1635 800410

Want to know more?


01635 800 410

Email us Become a Partner