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Cloud Distribution Invests In Channel Partners With New Sales Masterclass Program

Cloud Distribution have enlisted the expertise of sales coach Jim Wigg to provide regular and complimentary sales training for partners

Reading, UK, 30th November 2020 – Cloud Distribution, the ‘Partner Growth’ Distributor specialising in innovative cloud-first cyber security, networking and SaaS solutions is investing into channel partners with a series of Sales Masterclasses focusing on key activities and critical points in the sales cycle.

Hosted by veteran Sales Coach Jim Wigg, and forming part of Cloud’s Partner Growth Services webinar series, the masterclasses are designed to enable partner sales teams and remind them of sales best practices to refresh and sharpen their core sales skills.

These short bite-sized sessions are perfect not just for new members of growing partner sales teams, but also for seasoned sales professionals within the business that need to refresh and hone their skills during these unprecedented times.

Adam Davison, sales and marketing director for Cloud Distribution, said: “We are constantly thinking of ways to help, enable, and upskill our partner community and we know that sometimes, going back to basics to make sure that core sales methods are in place to capitalise on opportunity can be essential. We know that the sales dynamic has changed during the last year and we want to ensure we give our partners the opportunity to remind, refresh, and sharpen their core sales skills.”

Jim Wigg said “Remote working has created a huge change in the environment for salespeople and the way they operate. Some have embraced it, others are struggling. One thing’s for certain, it’s accentuated the need for salespeople to have the right mindset and execute strongly on sales basics. Exposing the gap between the salespeople who do and the salespeople who don’t.”

The first bite sized masterclass will focus specifically on successful prospecting messaging, why a prospect should speak to a Partner, and how that underpins sales success.

Session 1: Successful Prospecting Messaging – December 1st 2020

Session 2: Prospecting Objections – Goo to get stuck in or gift to be grasped? – January 21st 2021

Further ahead the series will cover:

  • Interest to Opportunity 1- Refreshing core discovery skills
  • Interest to Opportunity 2 – Establishing the building blocks of an opportunity
  • Lining Up the Ducks – Establishing a mutually agreed plan with your ‘Champion’
  • Land and Expand – Moving beyond the opportunity and working strategically with customers

Partners also have access to Cloud Distribution’s Partner Growth Services to support their commercial, marketing and pipeline build activities, as well as professional services – without the need for costly upfront investments.

Should any partner Sales Leaders, Managers or Directors want to take this coaching further with a bespoke in-house program (outside of this program) Jim comes with a head start because of his experience with us in the Network and Security space.






About Cloud Distribution:

Cloud Distribution is a value-added distributor focused on enabling partner growth; specialising in ‘Cloud First’ innovative & disruptive cyber security, networking & SaaS solutions. It currently distributes, Acronis, Altaro, Arista Networks, Extreme Networks, Link11, Censornet, Cynet, Exinda, Lookout, Orpheus Pcysys, Peplink, Pulse Secure, SilverFort, Vectra Networks.

Its portfolio of disruptive cyber security, networking & SaaS solutions helps resellers to differentiate themselves from the competition to create incremental revenue streams and new markets to sell in. The company was founded in 2009 by senior executives with a wealth of experience in the security, networking, and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market by recruiting and working together with skilled, reputable, market making partners. For further information, please visit or follow us on Twitter @Cloudtweeters


About Jim Wigg

Jim lives and breathes sales and has done so since his first sales role some 30 years ago. He is driven by making a difference to his clients and by delivering lasting change and results.

Companies turn to Jim for his ability to get people to see things in a different light. His strength lies in asking the questions that bring clarity and get things moving.

Jim’s coaching and facilitation style is engaging and refreshingly simple. You won’t hear jargon or buzz words at any of his coaching sessions, and he’ll never fire up a PowerPoint presentation.

Want to know more?


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