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Cloud Distribution Signs Arista Networks to Spearhead New Partner Recruitment

Enabling VARs to leverage the rapidly growing market demand for software-driven Cloud & Data Centre Networking Solutions

Reading, UK – 14th June 2017 – Next-generation, value-added distributor Cloud Distribution, specialists in security, networking and storage, has announced a new partnership with Arista Networks – a market leader in software-driven cloud networking.

The global data centre switching market is expected to grow more than 30% between 2016 and 2021, and Arista’s open programming approach to networking offers partners the opportunity to take advantage of this market and dramatically change the price/performance of data centre networks.

Arista focuses on solving real network problems through software innovation, its standards based Arista EOS®(Extensible Operating System) and range of software driven 1/10/25/40/50 and 100GE switching and routing platforms.

Bruce Hockin, Director of Data Centre Solutions, Cloud Distribution comments: “We recognise the huge opportunity for partners to capitalise on data centre growth, which is why we have created a new data centre infrastructure team purely focused on this market. By integrating Arista into the core of their software-driven data centre solutions, partners will increase success through innovation and price / performance advantage.”

Arista Senior VP Global Operations and Marketing, Mark Foss says, “Our partnership with Cloud Distribution will help channel partners better leverage Arista’s technological leadership, facilitating the  customer shift towards cloud networking. Their focus on engaging new partners, and bringing software-driven datacentre solutions to market, will support our growth strategies and strong product momentum.”

Arista has chosen to work with Cloud Distribution to help accelerate market growth in the UK, by identifying, recruiting, enabling and driving new partners to facilitate net new opportunities.

Hockin continued: “In line with our proven go-to-market strategy and utilising our Altitude Marketing program partners can leverage Arista’s outstanding technology and momentum to create a rapid pipeline. There is a full schedule of joint marketing campaigns and initiatives underway to help partners stimulate interest and accelerate pipeline growth.”

Ben Allwright, Managing Director of Cloud Distribution Partner Flomatik, who will become an Arista partner, commented: “Arista is a natural extension from our traditional network services offering, allowing us to drive Flomatik’s value deeper into the datacentre, creating a high performance, end-to-end solution for our customers”

For more information on any of the campaigns and events or if you are interested in finding out more about Your Cloud please contact Cloud Distribution on 01635 800410 or email

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About Cloud Distribution

Cloud Distribution is a value-added distributor of disruptive next generation security, networking and storage solutions that VARs can take to market quickly and easily. It currently distributes A10 Networks, Acronis, Aerohive, Arista networks BlackBerry, CheckPoint Software, Cloud4Wi, CrowdStrike, Cyren Security, DataCore, Exablox, Exinda, HyperGrid, Ignitenet, Onelogin, Peplink, Praim, Pivot3, Trusted Knight, and Vectra Networks. Its portfolio of disruptive security and networking solutions helps resellers to differentiate themselves from the competition and create new markets to sell in. The company was founded in 2009 by senior executives with a wealth of experience in the security, networking and optimisation space. Its philosophy is to take innovative, cutting-edge vendors into the UK market by recruiting and working together with skilled, reputable, market making partners. For further information, please visit follow us on Twitter @cloudtweeters

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